Clik here to view.
Take Your Web Traffic Into Your Own Hands
There are SEO gurus who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost...
View ArticleClik here to view.
Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts
For professional service firms, billable time is key to keeping the business profitable. I hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable...
View ArticleClik here to view.
How In-House and Outsourced Marketers Can Work Together
In the past few years, the word “outsourcing” has gotten a bad rap. So much, that often I hesitate to use the word at networking events—or at least I’m quick to qualify it. When you hear the term...
View ArticleClik here to view.
Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its...
View ArticleClik here to view.
Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy
I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites. Note, I don’t know the how-to when it comes to the technical end of building backlinks, etc. —...
View ArticleClik here to view.
Mentoring Can Help Boost A Firm’s Marketing Effort
One of the major obstacles I find that our professional services clients face is that the partners in the firms have difficulty finding the time to focus their efforts on building business. As the...
View ArticleClik here to view.
You’re Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
Top Tips for Designing a More Engaging Web Site As marketers know, the trend has changed over recent years from a strategy of pushing out your message to a mass audience to a more strategic...
View ArticleClik here to view.
Using Google Drive to Drive Collaboration: What’s the Verdict?
I admit, I am a major offender of not deleting my emails and thus racking up a huge amount of server space usage. Cleaning out my email (and cleaning in general) is a dreaded task for me. That’s one...
View ArticleClik here to view.
Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. I’ve done some research on the implementation of on-page optimization tactics, but the off-page SEO...
View ArticleClik here to view.
Uncovering the Mysteries of Google and Off-Page SEO (Part 2 of 2)
In part 1 of my interview with SEO professional, Chad DeBolt, VP of Search Acquisition at Synergyma, we discussed some general strategy and processes related to off-site SEO practices. In the...
View ArticleClik here to view.
Don’t Get Ripped Off When Developing Your Firm’s Web Site: How to Protect...
It can be anxiety provoking to find a new auto mechanic. How do you know if you are getting accurate information or of if you’re just getting ripped off? How can you know how much things outside your...
View ArticleClik here to view.
5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
I don’t know how I ever lived without my smartphone. Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go — there’s so much...
View ArticleClik here to view.
More Tips for B2B Video Marketing — Best Practices for Shooting, Editing, and...
With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience. Video seems to be hotter than...
View ArticleClik here to view.
Nine Habits Of Highly Engaging Content Marketers
Someone recently told me she was an “advertiser’s dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product. Well, I think I’m...
View ArticleClik here to view.
7 Quick Tips for Building an Awesome B2B E-Book
In a recent blog post, we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. No matter the tactic, if you don’t direct your audience towards the next step they likely...
View ArticleClik here to view.
The New Era of SEO Brings New Strategies and Key Steps
Over the past few months, I’ve been absorbing all kinds of new information on Search Engine Optimization (SEO). I’ve talked to professionals, read e-books and blogs like SEOMoz, and I’m in the midst of...
View ArticleClik here to view.
Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
Do you think of the terms “technical professionals” and “business developers” as mutually exclusive? Or can technical professionals also be effective business developers? I think the perception...
View ArticleClik here to view.
Tips for Choosing a CRM System that Will Please the Entire Firm
As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows...
View ArticleClik here to view.
Attorneys: How Content Marketing Can Take Your Career to the Next Level
As a marketer to the professional services industry, I can tell you that “content marketing” for law firms has arrived and is here to stay. With social media, email, and Web advancements, it’s become...
View ArticleClik here to view.
Accountants are Cool (No, Really!) …Show the World with Video Marketing
Everyone thinks CPA’s are totally boring, right? Well, there’s no reason people have to have that impression! Just recently, I was searching YouTube for some interesting samples of how accounting...
View ArticleClik here to view.
How Can Professional Services Firms Engage an Audience in a More Personal and...
At Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it’s also important to stay nimble, flexible and stay connected...
View ArticleClik here to view.
Get the Best Return for Your Marketing Investment (and Make Sure Your Plan...
In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I’ve noticed very common...
View ArticleClik here to view.
The 4 Skills Every CPA Should Master to Build Business
If you’re a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind. Likely, your immediate focus is on handling your...
View ArticleClik here to view.
Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience...
The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. However, to launch an...
View ArticleDeveloping Client Personas to Give Content a Personal Touch
For professional services firms, success is based not so much on “selling” to your clients, but on becoming a trusted advisor. You want to position yourself as an expert in your field and be the...
View Article