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Ring in the New Year by Ramping Up Your Marketing Effort in 2012
Happy New Year! Most people tend to view the New Year as a clean slate, an opportunity to start anew and hopefully make some improvements. Thus, the New Year can be a great motivator to take a look...
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Spotlight on Staff Bios as a Marketing Tool
Amid the constant influx of information that is streaming directly to us via Web sites, blog posts, social media, and even the more traditional media brochures and qualification documents, it’s...
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B2B Professionals: Are You Getting the Most Out of Your Networking?
When professional services firms are looking to increase awareness in their community, professionals often seek out associations to join. Sounds like a solid recommendation, but are you reaching the...
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Improving Email Marketing: 8 Keys to Higher Click-Through
Compared to the old days of marketing, where we were at the mercy of direct mail and cold calling, electronic capabilities have opened up great opportunities to reach wider audiences, more often, at...
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Take Your Web Traffic Into Your Own Hands
There are SEO gurus who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost...
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Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts
For professional service firms, billable time is key to keeping the business profitable. I hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable...
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How In-House and Outsourced Marketers Can Work Together
In the past few years, the word “outsourcing” has gotten a bad rap. So much, that often I hesitate to use the word at networking events—or at least I’m quick to qualify it. When you hear the term...
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Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its...
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Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy
I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites. Note, I don’t know the how-to when it comes to the technical end of building backlinks, etc. —...
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Mentoring Can Help Boost A Firm’s Marketing Effort
One of the major obstacles I find that our professional services clients face is that the partners in the firms have difficulty finding the time to focus their efforts on building business. As the...
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You’re Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
Top Tips for Designing a More Engaging Web Site As marketers know, the trend has changed over recent years from a strategy of pushing out your message to a mass audience to a more strategic...
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Using Google Drive to Drive Collaboration: What’s the Verdict?
I admit, I am a major offender of not deleting my emails and thus racking up a huge amount of server space usage. Cleaning out my email (and cleaning in general) is a dreaded task for me. That’s one...
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Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. I’ve done some research on the implementation of on-page optimization tactics, but the off-page SEO...
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Uncovering the Mysteries of Google and Off-Page SEO (Part 2 of 2)
In part 1 of my interview with SEO professional, Chad DeBolt, VP of Search Acquisition at Synergyma, we discussed some general strategy and processes related to off-site SEO practices. In the...
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Don’t Get Ripped Off When Developing Your Firm’s Web Site: How to Protect...
It can be anxiety provoking to find a new auto mechanic. How do you know if you are getting accurate information or of if you’re just getting ripped off? How can you know how much things outside your...
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5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
I don’t know how I ever lived without my smartphone. Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go — there’s so much...
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More Tips for B2B Video Marketing — Best Practices for Shooting, Editing, and...
With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience. Video seems to be hotter than...
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Nine Habits Of Highly Engaging Content Marketers
Someone recently told me she was an “advertiser’s dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product. Well, I think I’m...
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7 Quick Tips for Building an Awesome B2B E-Book
In a recent blog post, we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. No matter the tactic, if you don’t direct your audience towards the next step they likely...
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The New Era of SEO Brings New Strategies and Key Steps
Over the past few months, I’ve been absorbing all kinds of new information on Search Engine Optimization (SEO). I’ve talked to professionals, read e-books and blogs like SEOMoz, and I’m in the midst of...
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