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Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
Do you think of the terms “technical professionals” and “business developers” as mutually exclusive? Or can technical professionals also be effective business developers? I think the perception...
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Tips for Choosing a CRM System that Will Please the Entire Firm
As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows...
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Attorneys: How Content Marketing Can Take Your Career to the Next Level
As a marketer to the professional services industry, I can tell you that “content marketing” for law firms has arrived and is here to stay. With social media, email, and Web advancements, it’s become...
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Accountants are Cool (No, Really!) …Show the World with Video Marketing
Everyone thinks CPA’s are totally boring, right? Well, there’s no reason people have to have that impression! Just recently, I was searching YouTube for some interesting samples of how accounting...
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How Can Professional Services Firms Engage an Audience in a More Personal and...
At Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it’s also important to stay nimble, flexible and stay connected...
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Get the Best Return for Your Marketing Investment (and Make Sure Your Plan...
In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I’ve noticed very common...
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The 4 Skills Every CPA Should Master to Build Business
If you’re a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind. Likely, your immediate focus is on handling your...
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Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience...
The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. However, to launch an...
View ArticleDeveloping Client Personas to Give Content a Personal Touch
For professional services firms, success is based not so much on “selling” to your clients, but on becoming a trusted advisor. You want to position yourself as an expert in your field and be the...
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